

Like a number of other shops featured in the book, this shop has a specialty, which is ribbons and trim, and quite an extensive selection of ribbons and trim at that. They carry various widths in a rainbow of colors of every kind of ribbon and trim imaginable. Grosgrain, satin, velvet, linen, organza; solids, stripes, dots, checks, pleats--they're all at VV Rouleaux on beautiful metal racks that line the shop wall to wall. The ribbons perfectly complement the equally extensive selection of trims, which include cording, tassels, pom poms, beading, and even feather and seashell trim. At the shop you'll also find beautiful head dresses, flower pins, and jewelry. VV Rouleaux blends ribbons trim like a beautiful bouquet that will please any gift giver, interior designer, or fashionista. Take a look at their extensive collection online, and if you're in London, be sure to see it for yourself! They have a few different locations, so find the nearest one to you here.











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